Your online business, like your ‘Brick and Mortar’ store in the real-world, isn’t magical. It needs to follow sound business rules in order to succeed, and one of the primary rules is ‘location’, a location to ensure easy access and high visibility. Your online location is about your domain name and its search ability. The domain must be descriptive in nature, easy to accurately spell, and easy to remember.
While location is important, whether your store is ideally located or simply in the location that you could get, several other elements impact the success of your business. Key among these is the identification of your unique market segment… these are the people who want what you offer… and then getting them to visit your store.
In the real-world, your market research is intent on defining and profiling your primary customer base.
Social media can be overwhelming, and its expanding at an incredible rate with an increasing number of networks available doubling down on new features and capabilities. Even If you have a full-time team of social media experts at your disposal, your success still depends on creating a social-marketing strategy that fits your resources and goals. LDS helps our clients and partners to understand social media and to build an effecive stategy to promote your business in this evolving environment.
At Liquid Digital we know that your website is an active part of your marketing engine. If it goes passive
and falls out of date…it’s like going dark. We also understand the importance of SEO (Search Engine Optimization) in making your website performance sore. Content management is critical to bringing guests to your site, and ensuring that they come back time and again is part of your marketing process achieved through the creation of fresh, relevant content.